Here are some helpful tips for improving the link popularity and search engine ranking of your website by
creating successful link exchanges with LinkMachine.
Personalize your e-mails
Most webmasters would rather receive a personalized e-mail that shows that the sender is familiar with their specific
website, rather than a generic form letter. When you send out your link exchange request e-mails, make sure to
add a personal touch to each one - complement a particular feature of the website, mention what kind of website it is,
call it by name. Personalizing an e-mail before sending it out can take just a moment, but can make a big difference
in how likely it is to generate a positive response.
Invite relevant web sites to exchange links
Webmasters are most likely to choose to exchange links with your site if your site is relevant to their
web site's audience. Also, the most effective link directories are those that are well organized and useful to your
site's visitors. This means categorized links that are relevant to your visitors' interests, rather than a hodge-podge
of unrelated links.
The PageRanks of your link pages matter
The degree to which a link to your website can improve your website's PageRank depends on the PageRank of the
page with the link on it. Because of this, many webmasters will pay attention to the PageRank of the link pages
where you place the link to their site. New web pages start with a PageRank of 0, until Google finds out about
them and indexes them. After adding a few sites in each category of your link directory, you may want to wait
for a month or so until Google indexes your link pages and gives them a PageRank higher than 0, before adding a lot
Be sure that your link pages are accessible from your main site
As soon as you've created your link directory, add links to your link page from your main site, preferably
from your home page. You may even want to add a "links" link at the bottom of each of the pages on your website.
It is only advantageous to other webmasters to exchange links with your site if the link page featuring their site
is accessible, both to your site's visitors and to search engines. Also, the Google PageRank
of your link pages will be best if you link to it from your site's front page, and any other pages on your
site that have a high PageRank.
Placing your links on your site's front page
You may want to place your list of link categories, or even all of your links, on your site's front page.
The advantage to this is that webmasters like to have their link featured on another site's front page (which is
liable to get the most traffic, and the highest PageRank, of any of a site's pages). The disadvantage of course is that
it would take up space on your front page, but this can be minimized by displaying the links in a small font toward the bottom
of the page, and only showing the site titles, not their descriptions. Adding your links to your front page is
simple. Design your front page with an area set aside for links, and place the word #CONTENT# there. Then
upload this file to LinkMachine as a page template. Set LinkMachine's Location of Link Pages
and Filename of Main Link Page to the directory and filename that you'd like for your site's front page.
LinkMachine will then generate your site's front page, adding your links to it. You can have it add just
your list of link categories to your front page by turning off Feature Latest Sites and turning on
Separate Page for Each Category in your Link Page Format settings. You can use these same techniques
to add your links to any page on your site, not just your front page.
Placing your links on a dynamically generated page
You can place your links inside of a dynamically generated page (for instance, a page generated by a Php script)
in the same way as described above for placing your links on your site's homepage. But rather than using your home page
HTML file as a LinkMachine page template, use your dynamic script file. For example, if you're using Php
scripts, you can place the word #CONTENT# somewhere in an HTML section of a Php script and use that
script as your page template. LinkMachine will then replace #CONTENT# with your links. In this case, make sure
to set your Filename of Main Link Page to a name that ends in ".php".
Back up your LinkMachine data
Unfortunately, mishaps do occur... and sometimes a data backup can keep a mishap from being a catastrophe.
Occasionally web hosting providers have been known to lose their customers' files. So just as you'd keep backups of
your web pages, it's a good idea to back up your LinkMachine data. It's simple and fast to download a data backup.
Toward the bottom of the Settings page is a link to download the data file. Should you ever need to restore a backup,
there is also a form for uploading a data backup to your website.